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The Benefits of using Lightboxes
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The Benefits of using Lightboxes
Why use lightboxes?
Lightboxes are widely recognised as one of the most effective advertising mediums available. Promotional posters which utilise the combination of illumination and colour are far more likely to catch a potential consumer's eye than a non-illuminated poster can.
How do you know lightboxes are so effective?
Market research shows that illuminated advertising attracts higher customer footfall and sales compared to non-illuminated advertising. Some examples: i) a leading European bank had a financial product they wished to promote, they utilised double-sided Katana lightboxes in some of their windows to illuminate the promotional poster and non-illuminated poster frames in the others. Their market research highlighted that the banks with illuminated displays had an increase of over 30% sales of the advertised product in comparison to banks with non-illuminated posters. ii) Boots reduced the time that customers spent at their digital photo counters by replacing non-illuminated signage displaying services and prices with bespoke illuminated lightbox displays. iii) Bacardi market research has shown that the majority of people in a nightclub environment were not sure of what they were going to order when going to the bar. When their promotion was illuminated the increase in sales of the specific promoted drink increased by over 100%.
Where are lightboxes used most effectively?
Lightboxes are perfect for various illuminated sign applications including: retail point of sale displays, airports, train stations, nightclubs, pubs, bars, restaurants, ferries, offices and exhibitions; as they are proven to be an extremely effective advertising tool. Double-sided lightboxes will maximize your advertising capabilities and is perfect for shop window displays.
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